AD CAMPAIGNS

SCIENCE DIET

This ad campaign was specifically created to position them as the premier pet food against their two top competitors who were gaining market share.

The ads ran in national trade publications that were
aimed at pet store owners and the veterinary market.
The campaign was also supported by a strong sales force that increased market share and maintained their leadership position in the pet food industry.

VMX

This campaign was ahead of its time prior to the cell phone industry of today.  We had to address the use of
a unique phone system, a new merger, a new name, against stiff national competitors with a limited ad budget.

We created a bold campaign that positioned VMX as
a pacesetter and a more progressive company aimed
at business customers who believed our story.

THE DALLAS MORING NEWS

The newspaper needed a facelift, new writers, a new editorial slant, and a new more progressive image.

We created a series of provocative ads and TV spots
that positioned the newspaper as a pace setter and the number one news source in the Dallas market.
The other primary newspaper competitor folded
and we accomplished our client’s goal.