RETAIL AND RESTAURANTS

BACHENDORF’S

Bachendorf’s wanted to position their image in
Dallas as the premier jewelry store against major
national jewelry store giants.

The classy elegant ads we created established their premier position in the market and helped
develop new locations in Dallas.

EVERTS

This challenge was entirely different from Bachendorf’s. Everts was a well-established jewelry store in
Dallas but had an old stodgy image.

We created a print campaign series of three
ads supported by radio and direct mail to fit their demographics and established a new exciting, fashionable image that expanded
their customer base.

EL CHICO RESTAURANTS

These two Mexican restaurants were established
as a test market for the parent family owned restaurant chain for the Dallas market.

The result was a successful test market campaign that positioned both restaurants for the upscale market.